In partnership with Free Range, I took the Hearst’s new branding and applied it to the digital online experience of their website, continuing the metaphor of connecting culture in every touch point.
Accessibility standards (WCAG 2.0 AA) were at the forefront of every step of our process, from color contrast to keyboard control. Through this lens, we designed and developed several dynamic templates to maximize flexibility. We integrated both events and their existing payment processor with the new visual system to provide enhanced reservation and donor experiences. In addition, new templates were designed and integrated with their massive database of objects and artifacts allowing users to immerse and engage with the impressive collection online. Finally, the carefully crafted site taxonomy made pulling in the appropriate content for any given page seamless for the Hearst team.