Global Footprint Calculator
The Global Footprint Network is helping communities and government leaders use data to better manage earth’s limited resources. As UX/UI designer freelancing for Free Range, working with a project manager, my challenge was to design a new mobile responsive Global Footprint Calculator to increase user engagement.
The goal of the project was to make the calculator more robust while injecting it with delightful interaction, improving the experience and capturing analytics to better understand user behavior. Beginning with a good understanding of users and stakeholders through insights gathered via survey, I wire-framed a user experience to encourage deeper engagement and meaningful actions. The fun, playful, and immersive design themes were narrowed down to one style and incorporated with the latest technologies for performance and scalability. The style was chosen based on a desire to be modern and whimsical with a touch of realism.
A global impact
The result was not only a beautiful, future-forward design, but at product launch there was a dramatic increase in user engagement, including the addition of over 100,000 users to GFN’s email list – in only the first seven days, with zero advertising.